Bricks, Mortar—and Experiences
From the Apple Store to Whole Foods, a new twist on old-fashioned retailing.
by Daniel Freedman
Wall Street Journal
August 21, 2017
Excerpt:Retailers world-wide are cracking smiles. Amazon's $13.7 billion acquisition of Whole Foods has flipped the script. Rather than wondering which retailer Amazon will put out of business next, analysts are starting to ask which retailer it will buy next.
Reports of the death of retail were greatly exaggerated. Turns out humans are human. They often want personal experiences when shopping. Now Amazon is betting that retail is still part of the future—but only part. Retailers need to pay attention to the terms and conditions.
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